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Federica Piccinini

Federica Piccinini, also known as @SweetasaCandy on Instagram, is a mom of three kids, a digital content creator since 2009 and founder of Glitter Room and Sweet as | Cosmetics. Glitter Room is an online fashion shop ,created with a love for Italian craftsmanship, to provide every woman a selection of unique fashion pieces that are both trendy and suitable for daily wear. Passionate about beauty, she also founded Sweetasashop.com, an online beauty shop providing a line of skincare for women and children, created with safe raw materials.
When it comes to makeup , she looks for products that are easy-to-use and make her feel comfortable. Here are her Smashbox favourites

EASY-TO-USE MAKEUP THAT MAKES HER FEEL GOOD

Cora Güntert

Cora Güntert is the founder of the organic yoga-wear brand, OMlala, whose mission is to provide the new generation of yogis with cool shirts and positive vibes. Cora was inspired to found OMlala while searching for yogawear that was created sustainably, but that is also stylish and cool...she realized it wasn’t so easy to find! So, OMlala was born. OMlala pieces not only exude positive vibes on your yoga mat, but they also make you a real eye-catcher in everyday life.
Makeup is her way of bringing self-confidence and courage from inside to outside. And Smashbox gives her just the right amount of those same positive vibes she sees in OMlala to feel good.

FOR HER NATURAL YOGA GLOW LOOK

Vanessa Bratschi

Vanessa Bratschi is a blogger, influencer , makeup artist and a mom of two kids. As a makeup artist , Vanessa finds lots of women often spend money on products but cut corners on tools and then end up with disappointing results. This inspired her to create Vanessabeauty, providing a range of affordable beauty tools and accessories designed to help achieve desired makeup or skincare results.
She loves Smashbox for its trustworthy quality that has never failed her or her clients!

HER GO-TO PRODUCTS TO LOOK GOOD ALL DAY LONG

Marketa and Stefanie Schroll

Marketa and Stefanie Schroll are two sisters born in the Czech Republic and brought up in Germany. They founded handmade, ready-to-wear brand MAÉST with one vision : Extravagant fashion that expresses individuality and passion.
Inspired by the two sisters’ history, MAÉST designs are deeply rooted in Czech Republic fairy tales and folklore, flaunting voluminous shapes and bold, colourful floral prints.
Quite like fashion, makeup for them is a way of self-expression, and quite like their bold designs, they love Smashbox makeup for its intensive colour payoff that adapts to the needs of every occasion and to every skin tone.

MAKEUP THAT FITS EVERY OCCASION

Alice Macpabro

Alice Macpabro, a Parisian mom and entrepreneur, offers unique made-to-measure pieces developed by women and for women. She also offers a personalized wealth management advising service. These may seem like two very different passions, but both are rooted in one of Alice’s love for bringing reassurance, comfort and self-confidence to women.
When it comes to makeup,the most important thing for her is performance, so she has one less thing to worry about during the day. Smashbox’s longlasting products are her perfect go-to to look good during the day without ever having to touch-up.

MAKEUP THAT MAKES HER LOOK GOOD ALL DAY LONG

Laura Sierra

Laura Sierra, a Colombian entrepreneur based in Italy, transfers her creativity into Atrani Jewellery, a line of semi-fine pieces, inspired by her favourite place in Italy: the Amalfi Coast.
The Atrani pieces represent the beauty of Mediterranean summer : full of warmth, effortlessness and minimalist style. Born from the sea , all pieces are handmade from waterproof and sustainable materials. She is a Smashbox fan for its creativity and high-quality products that last even during the hottest summer days.

FOR AN ALWAYS-ON SUMMERY LOOK